It's Not About Me

072 151 1194
40 Loveday St, Selby, Johannesburg, 2001
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We are a non-profit company with the sole intention of uplifting the needy through community projects and community support.

Let's Tell You A Bit About Our Family
It's Not About me is a non-profit organisation based in Johannesburg, South Africa, that was founded by Shereen Hunter in 2017. Her passion, and the purpose of It’s Not About Me is to connect communities so that relief may be offered by volunteers in their respective areas, to people who need it most.

Its Not About Me mobilises ordinary citizens to get involved by sharing information about projects that are happening in reach and also offers the opportunity for volunteers to get involved doing what they love.
We believe in educating communities and empowering people, and do this through offering edu-empowerment workshops that cover a number of topics that destroy urban legends about abuse and abusers, give peoples tools to prevent abuse related problems, and information about places to go if the damage has already been done.

We offer Its Not About Me edu-empowerment workshops in small group settings nationally, and use the revenue generated from these workshops to invest back into community, mostly for clinical child therapies for abused children.

If you would like to book either a virtual or in person workshop for your company, school or community please email

Hunter Group is the official PR Sponsor for Its Not About Me

You can read more about some of the projects we are involved in on this site and also get connected with us on social media. We encourage you to become a part of a special movement, by considering others, and not making it about anyone else - but rather being mobilised by the goodness in your heart that serves others.

From the Board of Its Not About Me; Shereen Hunter Colleen McAusland and Candace Jacob, and all members of our INAM family we say welcome and thank you all you have done in the past for others, and all you will do in our world of service in the future.  We look forward to meeting you personally, travelling this journey with you, and watching you grow from strength to strength.

We know that not one of us can help another, without helping ourselves.

With Love Always
The Its Not About Me Team

Empowerment & Support
Working in the wrong state is extremely frustrating, and it leads to demoralization, reduced productivity, and disengagement...

Domestic Violence
If you know or suspect that someone is a victim of domestic violence, you might feel clueless about the best way to help...

Counselling & Therapy
We aim to help people manage mental health conditions or cope with negative experiences...

Drug Rehabilitation
We provide those struggling with substance abuse the right tools and resources to overcome addiction...

Our Vision

To be a social catalyst across society that stirs up higher levels conscious living, increases kindness without expectation of return, and births many community movements buried in the hearts of people called across the world to serve those who are suffering or who simply need a hand up.

Our Mission

  • Our mission is to simply get the job done.
  • To help those who are not able to help themselves socially, financially and practically.
  • To mobilise resources where ‘pure heart people’ are willing and purposed to give more and take less.

Our Essence

Over the past 26 years Shereen Hunter has been engaging in community projects, charity drives and connecting with like-minded people around the world, that know and understand that there is more to living than just ‘designing a life for self’.

With more than just a few community projects on the boil, and a growing network of influential business and community associates, the time has now come for 26 years of labour to bear fruit in so far as the establishment of a registered and managed single NPO banner, ‘it’s not about me’.

It’s Not About Me seeks to offer relief to the needy in any and all ways possible.

Over the past 26 years Shereen Hunter has been engaging in community projects, charity drives and connecting with like-minded people around the world, that know and understand that there is more to living than just ‘designing a life for self’.

Our science and approach is simple, we connect the people in our local neighbourhoods with a project, and we talk to each other.

Our first port of call has been to recruit 10 women in various forms of leadership from different corners of the city of Johannesburg to represent it’s not about me locally within their given communities.

Tools we use to get the job done

We teach givers how to give, when to give, and who to give to.

We sensitize people to the real needs of those in their immediate spaces.

We equip & empower people to provide for themselves.

We provide windows of opportunity for those who are serious about changing their lives.

We provide for and protect those who cannot do so for themselves.

We activate individuals, families and business owners to contribute to the communities in which they live.

We are building international community relations and giving beyond borders.

Our Partners

Our Team
Meet our team that helps make it all happen!
Shereen Hunter
Colleen McAusland

Contact Us
Gauteng Contact Details:

JHB Central & West

Jhb South
072 151 1194
40 Loveday St, Selby, Johannesburg, 2001
Banking Details:

Account Details
It’s Not About Me
First National Bank
Account No
Branch Code

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