We are a non-profit company with the sole intention of uplifting the needy through community projects and community support.
When: Friday 1 August 2025
Where: Focus Rooms, Johannesburg
Join us and coach Venetia Butler for an empowering day celebrating women’s voices, achievements and contributions. Be inspired by powerful keynote speakers, spark new ideas in masterclasses, and grow your network with fellow trailblazers – entrepreneurs, leaders and change‑makers.
This is more than just an event: it’s a catalyst for awakening your inner strength and amplifying your impact. Bring a female friend who quietly leads and nominate her as our “Silent Hero”.
Secure your spot now – only ~200 places available
It’s Not About me is a non-profit organisation based in Johannesburg, South Africa, that was founded by Shereen Hunter in 2017. Her passion, and the purpose of It’s Not About Me is to connect communities so that relief may be offered by volunteers in their respective areas, to people who need it most.
Its Not About Me mobilises ordinary citizens to get involved by sharing information about projects that are happening in reach and also offers the opportunity for volunteers to get involved doing what they love.
We believe in educating communities and empowering people, and do this through offering edu-empowerment workshops that cover a number of topics that destroy urban legends about abuse and abusers, give peoples tools to prevent abuse related problems, and information about places to go if the damage has already been done.
We offer Its Not About Me edu-empowerment workshops in small group settings nationally, and use the revenue generated from these workshops to invest back into community, mostly for clinical child therapies for abused children.
If you would like to book either a virtual or in person workshop for your company, school or community please email comms@africanbrandarchitects.com
You can read more about some of the projects we are involved in on this site and also get connected with us on social media. We encourage you to become a part of a special movement, by considering others, and not making it about anyone else – but rather being mobilised by the goodness in your heart that serves others.
From the Board of Its Not About Me: Shereen Hunter, Colleen McAusland, Candace Jacob and Florinda Daniel, and all members of our INAM family we say welcome and thank you all you have done in the past for others, and all you will do in our world of service in the future. We look forward to meeting you personally, travelling this journey with you, and watching you grow from strength to strength.
We know that not one of us can help another, without helping ourselves.
With Love Always
The Its Not About Me Team
Ensure individuals are equipped with the right skills, mindset, and support to thrive in their work environments by providing targeted empowerment workshops and educational programs that boost confidence, productivity, and engagement.
If you know or suspect that someone is a victim of domestic violence, you might feel clueless about the best way to help. Reach out to us so we can help you get them the help they need.
Facilitate access to experienced and qualified practitioners, ensuring individuals receive the professional support they need to manage mental health conditions and navigate challenging experiences effectively.
We support the Executive Welfare Council with being the anchor body for three children’s homes in Sedibeng.
To be a social catalyst across society that stirs up higher levels conscious living, increases kindness without expectation of return, and births many community movements buried in the hearts of people called across the world to serve those who are suffering or who simply need a hand up.
Over the past 26 years the team has been engaging in community projects, charity drives and connecting with like-minded people around the world, that know and understand that there is more to living than just ‘designing a life for self’.
With more than just a few community projects on the boil, and a growing network of influential business and community associates, the time has now come for 26 years of labour to bear fruit in so far as the establishment of a registered and managed single NPC banner, ‘it’s not about me’.
Over the past 26 years Shereen Hunter has been engaging in community projects, charity drives and connecting with like-minded people around the world, that know and understand that there is more to living than just ‘designing a life for self’.
Our science and approach is simple, we connect the people in our local neighbourhoods with a project, and we talk to each other.
Our first port of call has been to recruit 10 women in various forms of leadership from different corners of the city of Johannesburg to represent it’s not about me locally within their given communities.
Our members are referred to as Community Ambassadors. Read More →
We teach givers how to give, when to give, and who to give to.
We sensitise people to the real needs of those in their immediate spaces.
We equip & empower people to provide for themselves.
We provide windows of opportunity for those who are serious about changing their lives.
We provide for and protect those who cannot do so for themselves.
We activate individuals, families and business owners to contribute to the communities in which they live.
We are building international community relations and giving beyond borders.
At It’s Not About Me NPC, we believe in using powerful voices to drive real change. We are proud to have Simangele “Smash” Hadebe, Africa’s number one flyweight boxer, as our brand ambassador in the fight against abuse of women and children.
A Champion in and out of the ring Simangele, better known as Smash, is a force to be reckoned with in professional boxing. Ranked No. 1 in Africa and 4th in the world, her resilience, strength, and determination make her an inspiration beyond the sport. But her greatest fight is outside the ring—standing against the abuse of women and children.
Why Smash Supports the Cause
Growing up in a tough environment, Simangele understands the challenges many women and children face, from domestic violence to societal neglect.
Through her personal journey, she has emerged as a symbol of hope, strength, and perseverance—qualities that align with the mission of It’s Not About Me NPC.
Her involvement goes beyond being a face for the cause. She actively participates in awareness campaigns, speaks at workshops, and engages with survivors, using her own story to empower others to fight for a better future.
Using Her Platform for Change
As a professional athlete and public figure, Simangele uses her platform to:
Simangele’s message is clear: abuse has no place in our society. She calls on communities, businesses, and individuals to stand together, speak out, and take action.
Meet our team that helps make it all happen!
Account Details | It’s Not About Me | |||
Bank | First National Bank | |||
Account No | 62829139593 | |||
Branch Code | 255355 | |||
Swift | FIRNZAJJ | |||
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